Several people have said that to me this week. One was a mother whose daughter had been hospitalised for her asthma. Another was a mum who had experienced a bereavement.
It’s tragic that some people get the message too late to do anything about it.
Unfortunately we have some way to go to persuade people that it’s true. We recently ran some discussion groups to find out what people think of asthma. Here are some of the comments, which typified many people’s beliefs:
- ‘You never get anyone dying of asthma.’
- ‘It’s one of those things I think you grow out of, folk kind of grow out of it in adulthood. Holds you back at sports day but that’s it.’
- ‘It’s worrying as a parent, but it’s not worrying enough to think it’s extra serious.’
As we know, asthma is serious. Three people still die every day and 220 are admitted to hospital because of their asthma. But the message is not getting across, despite our best efforts. And we are indeed trying hard – media coverage of Asthma UK has tripled in the last three years.
One of the challenges we face is to find the right message to persuade people that the asthma we see many people coping with can still be dangerous. For the reality is that many of us who have asthma don’t take it seriously enough either.



Post a commentComments
sparkle mum
23 August 09Report comment
woody-som
12 December 08Report comment
ClaireOB
2 December 08Report comment
neil
2 December 08Report comment
ClaireOB
1 December 08Report comment